As a photographer, a studio space makes sense. Why a gallery though?
I’m not interested in competing.
While we can argue the concept of not seeing other photographers and studio spaces as competition. The reality is, there is going to be competition. I’ll likely have to market things aggressively and really fight to make a name for Coldbrewed Creative in the studio and gallery worlds. It’s sort of a necessary evil.
What really gets me excited and is driving me forward is the idea of giving artists a platform outside of social media. Seeing your work in print, along side other photographers hits different. It’s kind of hard to explain really.
I’ve had the honor of being in a couple of exhibits now, and it’s an amazing feeling. I want to be able to provide that for other creators. Sure it’s fun to get views and likes, but that all feels a little empty. Social media feels more like marketing than a place to share art.
Can it be both? Probably.
We are all so attached to our phones and the algorithm. I want to help create an excuse for people to experience the world around them. To see what’s in front of them instead of what the algorithm thinks we should see. After all, the algorithm for any social media is just another version of AI.
One of the hardest things to find is an exhibit to submit to that isn’t going to cost you anything. So my goal is to keep it free to submit forever. Whether or not I can keep it up is definitely going to be a huge question mark. It’s hard to operate anything without funds, and I’m definitely not independently wealthy … or wealthy in general. So only time will tell.
Ultimately, if I can manage to create something that helps celebrate creatives, gives them an opportunity to share their work in a meaningful way, and maybe provides an opportunity to escape the algorithm for at least a brief moment, then I’ll call that a win.
